The Framework

The Rule of 10s.
Ten domains.
One score.

A standardized benchmark framework for controlled environment agriculture. Each of the 10 operational domains is scored 1-10. The composite R-Score is weighted by financial impact, giving owners, investors, and lenders a single number that reflects operational reality.

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The R-Score

What it measures.
Why it matters.

The R-Score is a composite benchmark score for cultivation operations. It measures operational performance across 10 domains, weighted by their financial impact on facility output.

A score of 10 represents the performance ceiling. What a perfectly executed facility looks like on every domain. A score of 1 means systemic failure. Most commercial facilities score between 4.2 and 6.8.

The R-Score is predictive of operational direction. Not a guarantee of yield or profit. It identifies where the gaps are and quantifies what each point is worth in dollars per year.

  • Objective and repeatable. Same framework, same methodology, every time
  • Weighted by financial impact. Not just operational completeness
  • Comparable across facilities, markets, and operators
  • Used by lenders to underwrite, MSOs to standardize, owners to negotiate
1
2
3
4
5
6
7
8
9
10
7.0
R-SCORE
LowIndustry AvgBenchmark
1.06.8 avg10.0
Each Point is Worth
$36K to $58K
per 100 lights per year
The Stakes

What the gap costs.

Average Facility. Recoverable Value Per Year
$360,000
to
$580,000
per 100 lights
6.8
Avg R-Score
+3.2
Points Available
10.0
The Benchmark

R-Score is predictive of operational direction. Not a guarantee of yield or profit. Individual results vary by facility, market, and execution.

The Domains

The 10 Rules.

The Big 4 are named publicly. Rules 5-10 are revealed at launch and published in full in the book.

These four rules form The Big 4. Get any of them wrong, and the remaining six rules become exponentially harder to implement. Master The Big 4, and you create a foundation where the other rules naturally fall into place.

Rule 01
Ego & The Human Element
Before you fix the water, the lights, or the nutrients, you fix the people dynamic. The machine has to run regardless of who's in the room. Rule 01 is first among equals because every other rule is executed by people.
Rule 02
Facility Design & Equipment Selection
The most permanent decisions you'll make. You can retrain people, upgrade water treatment, change growing media. But you cannot easily move walls, re-engineer HVAC systems, or relocate your pump room once construction is complete.
Rule 03
Water Treatment & Fertigation
The lifeblood and delivery system for plant nutrition. Control the water, control the crop. Training failures here hit hardest and compound into every downstream rule.
Rule 04
Medium & Nutrients
The foundation that defines how you grow and manage root development and nutrient uptake. One of the critical factors in your OpEx costs. The Big 4 close here.
Rule 05
Revealed at Launch
🔒 Published in the Book
Rule 06
Revealed at Launch
🔒 Published in the Book
Rule 07
Revealed at Launch
🔒 Published in the Book
Rule 08
Revealed at Launch
🔒 Published in the Book
Rule 09
Revealed at Launch
🔒 Published in the Book
Rule 10
Revealed at Launch
🔒 Published in the Book
Get the full
framework

All 10 rules explained in detail. Publishing 2026.

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The Book

Rule of 10s.

By JR Loza and Vince Harkiewicz

The complete framework. All 10 domains documented. The scoring methodology explained. Case studies from 115+ facility audits over 27 years of commercial cultivation.

Written for owners, investors, lenders, MSO executives, and cultivation directors who want to understand and close the performance gap in their facility or portfolio.

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Publishing 2026
Available for pre-order through [email protected]
Rule of 10s book cover
Chapter 1 Available Now

The complete Rule of 10s framework explained. Start with Chapter 1. Free.

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Who It's For

The framework was built
for decision-makers.

🏢
Owners
Know exactly what your facility is worth and what it would take to get it to benchmark performance.
📈
Investors
De-risk your investment with an objective operational score before committing capital.
🏭
Lenders
Underwrite with a standardized operational score instead of projections and self-reported metrics.
📊
MSO Executives
Standardize operations across your portfolio. A single benchmark to compare, improve, and scale every facility.
Next Step

Ready to see your R-Score?

Book an assessment. We'll walk your facility, apply the framework, and give you a score with a prioritized plan to close the gap.

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